LEADERSHIP
The team behind the icons.
A founding team with deep roots in sports, fashion, technology, and Bay Area community.
Our Team
Eric Fan
Director of Marketing & Operations
Investing partner and board member of Cookies, where he leads strategic, operational, and marketing initiatives involving merchandise branding and nationwide distribution. 20+ years in fashion, sports, and consumer markets. Co-owner of locations in San Francisco and Seattle.
Lesley West
Head Community & Philanthropy
Lesley West is the founder of Dressed by West, a community-driven initiative that provides free prom dresses to students in need, helping young people celebrate important milestones with confidence and dignity. A dedicated community advocate and philanthropist, Lesley has built strong partnerships across the region to expand access, uplift youth, and create meaningful, joy-centered experiences for those often overlooked. Through her work, she continues to champion equity, self-expression, and community connection, making a lasting impact
David West
Director of Brand & Strategy
15-year NBA Veteran. Two-time NBA Champion and two-time NBA All-Star. A seasoned investor in technology and real estate, with an active portfolio spanning the United States and international markets. David brings a rare, athlete-first perspective to RICON—shaping a platform designed not only to engage fans, but to empower the icons themselves.
Hong Thach
Chief Development Officer
Born in Hong Kong and raised in East Oakland, Hong is a dedicated leader committed to expanding opportunities for underserved youth. With a strong background in community development and human services, he is an accomplished nonprofit executive and fundraiser known for driving sustainable growth, building impactful partnerships, and strengthening governance. Hong is the Executive Director of Reading Partners Bay Area and Board President of the Life Goes On Foundation, championing equity, literacy, and a more inclusive future for Bay Area communities.
Charles Yang
Director of Business Operation & Growth
20 years of global financial management expertise, including seven years with the largest bearing manufacturer in China where he built U.S. distribution from the ground up to multi-million dollar sales. Co-founder of Cookies apparel.
Marcus Proietti
Director of Design
Marcus is a Lead Product Designer with 16 years of experience building scalable digital products across fintech, SaaS, developer tools, real estate tech, and beauty tech. He is known for bringing clarity to complexity, strengthening cross-functional execution, and using UX to drive practical business impact.
Chris Tam
Chief Operating Officer
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